Story Strategy: How to Write a Brand Narrative that Converts

In this course, you will learn the value of storytelling in driving brand loyalty through techniques for crafting a captivating brand narrative that resonates with your target audience, how to integrate storytelling into various marketing channels, such as social media content marketing and advertising, and learn simple copywriting formulas that anyone can use to create higher-converting copy.

Why Story Matters
Pitfalls of Not Having a Story
Crafting a Narrative
The Hero vs. the Guide
What Business Are You In?
The Million Dollar Question
The Power of a Domino Belief
Brand Story Essential Formula
Copywriting Tips: Power of “so that”
Copywriting Tips: Importance of Word Choice
Copywriting Tips: See, Hear, Feel
Individual topic purchase: Selected
Apex Campus
Total General Hours: 0.30
Member: $49.00
Non-member Price: $80.00